Building Businesses with Purpose and Impact
Every great venture begins with a vision, and for Nicole Hagans Samateh, that vision has always been rooted in people. From her earliest entrepreneurial pursuits to her growing network of community-focused ventures, Nicole has built her path on the belief that business can be a powerful force for good.
Her journey reflects a lifelong passion for excellence, sustainability, and empowerment. Nicole doesn’t just build businesses; she builds opportunities spaces where innovation and compassion meet to create lasting change. Whether leading a new venture, mentoring emerging leaders, or developing initiatives that strengthen communities, her approach remains grounded in integrity and fueled by creativity.
For Nicole, entrepreneurship is more than success measured in numbers. It is about creating solutions that empower others, spark growth, and leave behind a legacy of purpose and impact that endures far beyond the business itself.
Cravings Fresh Bakeries: Where Quality Meets Purpose
At the heart of Nicole Hagans Samateh’s entrepreneurial journey is Cravings Fresh Bakeries, a venture co-founded with visionary partner Murtala Ceesay. Together, they created a brand built on passion, purpose, and community, redefining what it means to bake with intention and integrity.
Born from a shared vision to bring people together through food, Cravings Fresh Bakeries delivers high-quality, freshly made breads, pastries, and cakes that celebrate local flavors while meeting international standards. Every recipe reflects a commitment to excellence, sustainability, and opportunity, values that guide both founders as they blend innovation with heart to make a lasting impact in their community and beyond.
Cravings Fresh Bakeries is not just a business; it is a movement toward empowerment, sustainable growth, and the belief that every loaf can help build a better future.
Under my leadership, Vereaux Hair Studio grew into a community cornerstone, offering a full range of specialized services for a diverse clientele. I prioritized ongoing education for both myself and my team, ensuring we could meet the unique needs of all hair types and styles. Beyond daily salon operations, the studio became a hub for professional development hosting educational workshops, hair shows, and hands-on apprenticeship programs for aspiring stylists.
My commitment to advancing the beauty industry extended into community service as well. I had the privilege of serving on the Blue Ribbon Committee for San Jacinto College, where I worked to strengthen and elevate the cosmetology program. Through these efforts, Vereaux Hair Studio was not only a salon, but also a place of growth, mentorship, and inspiration for future leaders in the field.
Building upon this foundation, I established Vereaux Enterprises, LLC in 2006 as the parent company of Vereaux Hair Studio. Today, Vereaux Enterprises continues to thrive as an entrepreneurial force, advancing sustainable growth initiatives across the United States and internationally. Guided by the same principles of innovation, education, and community impact that shaped the salon, the company now expands its reach into broader projects that foster economic development, cross-cultural collaboration, and long-term sustainability.
Through Vereaux Enterprises, I remain committed to creating ventures that not only succeed in business, but also leave a lasting, positive imprint on the communities they serve bridging local expertise with global opportunity.